Stop the press – Dreadnought launches new Cooling Moisturiser for Real Men!
Dreadnought is on a mission to convince the men of the world to “man up and moisturise!” Not an impossible task as the tide is definitely turning with guys beginning to realise that there are real benefits to be had from keeping their skin in good condition.
Dreadnought Cooling Moisturiser (priced $20) brings its typical semi-macho style into the equation with this new product featuring what they describe as the “manliest of ingredients” – in fact, who else could get away with creating a modern cosmetic laced with exotic compounds such as extracts of Prickly Pear, Stinging Nettle and Fenugreek! Not as vicious as they sound in fact as each of these compounds are highly regarded for their moisturising qualities and ability to re-invigorate the skin.
Having said that the brand has also strayed into its feminine side with the addition of Jojoba Oil as the main active ingredient. Jojoba enjoys a fabulous reputation as the only natural wax ester with an amazing similarity to the oils created by our own skin and is thought to help prevent oily skin and outbreaks of irritation.
Dreadnought Cooling Moisturiser contains a cooling agent making application to any part of the body a real treat. Luckily the brand has gone to great lengths to ensure that the product is free of those nasty Parabens, SLS and MIT.