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The Science

how decelerine works

The Science behind Dreadnought

Designed by a real life ‘Blue Beard’ who was bored to death with being a Desperate Dan look-alike, the flagship products in the Dreadnought range are a paraben free, premium quality shaving cream, brushless shaving solution and post-shave balm with added ingredients to specifically reduce the appearance of hair growth and combat tough stubble.

Both have been formulated to our unique specification in one of the UK’s premier male cosmetics laboratories who are renowned experts in the field of shaving cosmetics.

Contains Decelerine™ – Reducing the appearance of beard growth and providing a recovering effect on the skin

Decelerine™ contains a mixture of actives that minimises the appearance of unwanted hair, reducing the frequency of shaving and depilation, and at the same time providing a recovering effect on the skin.

paraben free

How Decelerine™ works

The normal hair cycle is divided into four periods:

ANAGEN – Active Growth Phase (2-6 years)
CATAGEN – A short transition period with regression (2-3 weeks)
TELOGEN – A resting phase (2-3 weeks)
EXOGEN – A shedding stage

Then the new hair starts to grow and the follicle is back in Anagen. The length of hair is primarily a function of the relative durations of Anagen and Telogen. Whether hairs are in one of these phases at the time of hair removal is important because only Anagen hairs are particularly sensitive to the effects of Decelerine™. Decelerine™ targets it’s action in hair follicle cells and weakens new hair formation. It has proved to be effective to make hair look softer and less noticeable, decreasing length and density of unwanted hair and also providing a soothing moisturising and anti-inflammatory effect.

In tests Decelerine™ showed a 30% decrease in hair length as well as a 16% reduction in hair density after 60 days.

As well as reducing the appearance of beard growth, Decelerine™ relieves and soothes the effects of shaving (especially skin prone to irritation and dryness) by providing moisturisation and protection to facilitate it’s regeneration.

Razor Rash & Burn – You Have Been Warned

Our customers tell us that using Dreadnought virtually eradicates shaving rash, burn and those uncomfortable lumps and bumps. If you are a masochist and love a bit of pain first thing in the morning then you should not use Dreadnought as it will give you a clean, smooth, painless shave.

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